Putting the user in the driver's seat
The vehicle configurator gives customers a tool to explore the range, personalise vehicles by selecting a colour and adding accessories to suit their own needs and lifestyle. These online interactions act as a subtle nudge to cognitive ownership before handover with their nearest Mitsubishi dealer.
Support the decision making process
The purchase journey is different for each customer. Some are analytical, comparing every spec; others are more emotionally led, wanting to see and feel the car. The product page design caters for both, succinctly providing vehicle information, giving a sense of the driving experience while supporting the decision making process by providing a logical next step.
