No more static pages
Instead of designing static pages, we focused on creating a system of modular content blocks. Similar to lego, these content blocks are designed so they can be mixed-and-matched to best suit the requirements of the content. This allowed us to work in parallel with development sprints and created visual consistency across the design system.
A device agnostic approach
With mobile being a key touch point of the customer journey, it was essential to design every content block at different viewports sizes. This ensures that all elements are built to be responsive, regardless of how customers choose to access the site.
Build your own vehicle
The build your own tool allows time poor customers to discover the right vehicle for them and their lifestyle. Customers are able to visualise vehicle accessories by adding them to the 3D models. A build cost estimate is tallied up and customers can send a summary to themselves or to their nearest Toyota dealership.
